What I do
Experimentation strategy
Building and scaling A/B testing programmes — from experiment design and statistical rigour through to cultural adoption across product teams.
Product analytics
Defining metrics, building dashboards, running deep-dive analyses. Turning product data into decisions rather than reports.
Interim leadership
Covering analyst lead roles during hiring gaps, mat leave or organisational change. Hands-on from day one.
Background
Most recently at Reach plc — one of the UK's largest digital publishers — where I spent nine years across a range of roles — moving from content and operations into data and experimentation over time. The last four years were product-facing: A/B testing, user behaviour analysis, and experiment readouts for product managers and senior stakeholders across 65+ national and regional titles.
I'm comfortable directing AI tools for analysis work — guiding code generation and interpreting output — which is how most practical analytics work gets done now.
What I'm looking for
Permanent and fixed-term analyst roles at large tech companies. I work best in organisations that take data seriously and need someone who can operate independently from day one — not someone who needs six months of context-building before they're useful.
Based in London. Remote-first, open to hybrid.