Available for permanent & fixed-term roles — see the work page or get in touch
London, UK

Product analyst.
Socionics author.

Product analytics tracks patterns in millions. Socionics names the patterns in one.

Analyst

Product & Experimentation

Permanent and fixed-term analyst roles at large tech companies. A/B testing, behavioural analysis, and product metrics — the work that sits between product teams and their data, turning what users do into decisions.

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Author

Socionics Made Simple

Socionics — from society — is a personality framework built on Jungian foundations, centred on how 16 types interact with each other rather than just who they are individually.

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A project I built

Socionics maps 16 specific dynamics between every type pair — not just compatible or incompatible, but named, characterised relationships. Duals complement each other naturally. Mirrors stimulate but can sting. Conflicts drain both sides regardless of effort.

Unlike personality quizzes or shared interests, type is an abstraction layer — it cuts across culture, religion, and background. Two people with nothing obvious in common can be Duals. Two people who look identical on paper can be Conflicts.

The hard problem is typing accuracy — self-report is unreliable. But Socionics already has active communities where people have spent years working out their type. That's a head start most cold-start data problems don't get.

The result is Socion — a matching app where you choose the dynamic, not an algorithm. Match by intertype relation across dating, friendship, and networking. Open source at github.com/sstern42/socionics-match.