Available for permanent & fixed-term roles — see the work page or get in touch
London, UK

Product analyst.
Socionics author.

Product analytics tracks patterns in millions. Socionics names the patterns in one.

Analyst

Product & Experimentation

A/B testing, behavioural analysis, and product metrics — the work that sits between product teams and their data. Turning what users do into decisions, and making sure the experiments that drive those decisions are worth running.

Work & availability →
Author

Socionics Made Simple

Socionics — from society — is a personality framework built on Jungian foundations, centred on how 16 types interact with each other rather than just who they are individually. 17 books in the series.

Browse the series →

Two fields that look unrelated from the outside. The analyst work is population-level — millions of sessions, statistical significance, behavioural patterns at scale. The Socionics work is dyadic — the named dynamic between two specific people. Different methods, different resolutions. The underlying question is the same: why do people behave the way they do?

What I'm building

Socion is a matching app built on Socionics — where you choose the dynamic, not an algorithm. Dating, friendship, and networking, filtered by the 16 named intertype relations: Dual, Mirror, Activity, Conflict, and twelve more.

155+ founding members across all 16 types, 5,000+ messages sent, organic community growing. Free to join — premium tier available for those who want unlimited connections and full compatibility breakdowns.

Join Socion free →